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WINEOLOGY

Services:

Art Direction, Digital Ad Campaign

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Overview

Wineology is a DIY wine-making kit designed to make the experience approachable, fun, and social. The campaign aimed to position Wineology as something best enjoyed together, turning wine-making into a shared moment rather than a solo process.

Problem

While the product itself was simple to use, the brand lacked a clear emotional hook. Wine-making can feel intimidating or overly technical, and Wineology needed a way to shift perception from complexity to connection without losing credibility.

Solution

We developed a campaign centered around togetherness, highlighting how Wineology fits naturally into social settings. Through warm visuals and approachable messaging, the brand was framed as an easy, enjoyable experience that brings people together.

Result

The campaign reframed Wineology as more than a kit, positioning it as a shared experience. By focusing on connection and ease, the brand became more inviting, relatable, and memorable to its audience.