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TELUS x MICROSOFT

Services:

Art Direction, Digital Ad Campaign

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Overview

TELUS partnered with Microsoft to show how Microsoft 365 can support modern, flexible work at scale. The project focused on communicating complex tools in a way that feels simple, useful, and relevant to everyday teams.

Problem

Microsoft 365 offers powerful capabilities, but its value can feel abstract or overwhelming to many users. TELUS needed a way to clearly show how these tools improve collaboration, productivity, and day-to-day workflows without relying on technical jargon.

Solution

We created a clear, story-driven campaign that highlights real workplace scenarios powered by Microsoft 365. By simplifying the message and focusing on practical benefits, the work helps audiences quickly understand how TELUS and Microsoft make modern work easier and more connected.

Result

By grounding the message in real workplace scenarios, the campaign improved clarity, engagement, and relevance. TELUS and Microsoft were positioned as enablers of flexible, connected work rather than providers of complex software.