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SOFTCHOICE

Services:

Art Direction, Digital Ad Campaign

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Overview

Softchoice is a technology solutions and services company that helps organizations get the most out of their IT investments. They work closely with teams to support modern work, cloud adoption, and ongoing technology enablement.

Problem

Softchoice needed a way to communicate its array of services in a clear, engaging way. The challenge was to maintain visual consistency across multiple scenes while avoiding a disjointed or overly complex narrative.

Solution

We developed a campaign built around visual continuity and clarity. Softchoice’s logo mark was used as a recurring transition device, guiding viewers from one scene to the next while reinforcing brand recognition. This approach created a cohesive flow across the campaign while keeping the storytelling simple and approachable.

Result

The campaign delivered a unified visual experience that felt distinctly Softchoice. By using the logo mark as a connective element, the content maintained momentum, strengthened brand presence, and made complex ideas easier to follow.

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We adore collaboration.

No brief is too big or too small.

Founded by Jacob Marban in 2025.

The studio was built as a way to redefine

how storytelling is conveyed through design

Toronto ON,

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