Slurp
Responsibly

Branding

Shake That Boba wanted a brand that felt fun but still polished, so we built an identity that hits that exact balance.

Our approach centered on building a visual world that feels playful but polished. We paired a soft, inviting color palette with clean illustration and a simple badge mark to create a system that works effortlessly across packaging and merchandise. The result is a brand that feels fresh, cohesive, and unmistakably Shake That Boba.