Golden Ratio

AI is everywhere, but most people still are not sure what it actually does for them. SAP needed a clear and human way to explain its value to the everyday worker without relying on jargon or heavy technical language. We built a visual narrative anchored by the Golden Ratio, using intentional composition to keep each moment focused, grounded, and easy to follow. The final film turns complex AI ideas into something simple and human, showing how technology can make work smoother, smarter, and a lot less intimidating.