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Art Direction, Digital Ad Campaign

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Overview

HP is a global technology company that builds hardware and solutions for how people work. Its printing products support teams across offices, homes, and hybrid environments, helping organizations stay productive and connected.

Problem

As work became more distributed, printing was often treated as an afterthought. HP needed a clear way to show how its printers fit into modern, hybrid workflows while avoiding technical jargon and feature-heavy messaging.

Solution

We developed a campaign centered on everyday work scenarios where printing still plays a critical role. The content highlighted how HP printers integrate seamlessly into daily tasks across office and remote settings, focusing on ease of use, reliability, and consistency.

Result

The campaign reinforced HP printers as a practical, dependable solution for modern work environments. By grounding the message in real use cases, the content helped reposition printing as an essential part of hybrid work rather than a legacy tool.

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We adore collaboration.

No brief is too big or too small.

Founded by Jacob Marban in 2025.

The studio was built as a way to redefine

how storytelling is conveyed through design

Toronto ON,

hello@aboutu.studio

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